The Story

A State
of Being

I am Yacoby — the alter ego of Jacob Abrian. Architect, songwriter, producer, and fashion visionary. Italian, raised in Milan, with Argentinian roots.

I make Cinematic Pop: a multilingual hybrid in English and Spanish, where alt rock force, dark atmosphere, and R&B sophistication collide with a wide, filmic edge — a sound that lives at the intersection of cultural fire, cinematic scale, and dark emotion, while pushing the genre forward.

The cinematic is not a metaphor. As an architect, I designed dozens of pavilions for the World Expo, and through fashion I learned to build worlds around images. Every song and every visual is a scene.

My songs are built in layers and open slowly. What sounds like one thing on the surface becomes another world underneath: love rendered in a different language, contradiction, longing, and the truth beneath desire. Every release is developed alongside a multi Grammy and Latin Grammy winning producer at the forefront of global music.

“This is not a persona. It is a real voice that does not ask permission to move between worlds — building a new wave of Cinematic Pop that reaches far beyond language.”

League of Gentlemen Award, United Nations 2019  ·  Outstanding Contribution to the Fashion Economy, Global Fashion Awards  ·  Active voting member, Latin Recording Academy